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A Summer in Consulting at McKinsey
I’m a little over half way through my summer as a consultant at McKinsey and I still don’t truly know how to describe what a consultant does. I can say that what we do, we do for many hours a day...
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A Summer Strategy Internship at Bill & Melinda Gates Foundation
As I near the end of my internship at the Bill & Melinda Gates Foundation and take stock of my experiences this summer and what I’ve learned, I am repeatedly humbled to be part of this remarkable...
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Student Consulting Program – student perspective
Guest post by Rai Huang, Foster undergraduate I initially enrolled in the BEDC Student Consulting Program without really understanding what consulting means; my impression was that consulting is the...
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Apple products in cars?
On March 8, 2013 Foster undergraduate students competed in a case competition, which also served as the students’ capstone experience for strategic management—a required course for all Foster...
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Message from the Sales and Marketing Center’s Research Director
Center for Sales and Marketing Strategy Research Director Rob Palmatier Have you ever wondered how other firms are solving sales and marketing problems or if there is a better way to analyze a...
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Marketing in healthcare – Special Interest Group recap
The UW Center for Sales and Marketing Strategy was formed to link business professionals and academic researchers. One way to link academics and professionals is through programs like the Healthcare...
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UW Center for Sales and Marketing Hosts Customer Engagement Workshop
Engagement: firms’ initiatives to occupy the attention of an existing customer by providing special benefits and experiences that go beyond the core offering. The UW Center for Sales and...
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Foster students brew up delivery solutions for Starbucks
Guest post by Josina Garnham, experiential learning manager The warm chocolatey-caramel notes swirling through the air is what you notice first–often times before you even open the door. When you do...
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Undergrads launch digital marketing campaigns for Seattle-based businesses
Digital marketing is no longer an emerging trend. It’s an absolute essential component to a company’s overall marketing strategy. To lead at the cutting edge, the Foster School of Business began...
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Be the disruptor: Charles Hill in the Whole U
Charles Hill Disruption, for lack of a better term, is good. Amazon shaking up the retail status quo, Uber disturbing the taxicab market, cloud computing turning the software world inside-out. It’s all...
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